Pohang Steelers unveiled the 2023 season uniform ‘The era of ORANGE GOLD’ to commemorate the 50th anniversary of its founding.
The Pohang Steelers’ uniform this season, celebrating its 50th anniversary, was designed with the inspiration of the orange color of the Pohang Steelers’ soccer team’s uniform at the time of its foundation. The ‘orange gold’ color, which encompasses the orange light emitted by the molten iron and the gold symbolizing the club’s 50-year history, was used as the key color for this uniform design.
The subtly designed key art on the front of the uniform was composed by reinterpreting the shape of the surface of the molten iron in the blast furnace as a pattern. Within the pattern, graphics representing the 50-year history of the club were placed to add meaning.
Based on this, the home uniform has been designed with black red stripes, the traditional color of Pohang Steelers since 1984. The away uniform is harmoniously arranged with black red stripes on orange gold, which is the key color this season, on a white background according to the regulations.
In celebration of the 50th anniversary, a special kit was also produced. This special kit is characterized by restoring the color of the uniform in the first year of its foundation. 메이저사이트 The emblem on the left chest was designed inspired by the emblem of the Pohang Iron and Steel Football Team, which was used in the uniform in the first year of its founding. The 50th anniversary special kit will be worn for the first time by the Pohang team at the 2023 K League 1 Round 15 Pohang home game, which is being prepared as a 50th anniversary match.
This season’s Pohang Steelers uniform is a football culture brand that is active with the motto of “even the culture beyond the soccer field” under the support of ‘PUMA’, which has been with Pohang as a kit sponsor for the third year from 2021. It was produced in collaboration with ‘Over the Pitch’.
This uniform draws attention by producing a pictorial using a professional model. As it is a specially designed uniform for the 50th anniversary, we tried to express the identity of Pohang Steelers, which celebrated its 50th anniversary, by using flames and orange lighting reminiscent of a steel mill. In addition, the founding uniform worn 50 years ago was used together in the pictorial to add meaning.